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AVIS
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| In 2004£º |
| Avis was founded by Warren Avis in an airport in Detroit in 1946. In the beginning Avis started with a small capital of US$ 85,000 and 3 cars, it was the first car rental operations in an airport. Today, Avis has developed into a global company which has established over 4,700 service locations in over 160 countries all over the world.? In 1963, Avis launched a new advertising slogan ¡°We try harder¡±. This advertising slogan has been voted one of the top ten best advertising slogans of all time. Its spirit has been inherited throughout the organisation which encourages employees to try to understand the customers from their perspective, treat customers with top priority and aim for continuous improvement whilst keeping things simple and easy always with the customer in mind. |
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